Digital Marketing Executive

Palletways | Lichfield

Posted Date 29/04/2024
Description

Join the expanding marketing team of the UK's largest and most trusted palletised freight network. This remote-working role pivots around email marketing, website support and PPC and welcomes applicants looking to join a fast-paced marketing team.

Roles and Responsibilities:

  • Collaborate in all online marketing activities.
  • Social media community management and engagement.
  • Manage and enhance six local websites for our owned depots in the UK.
  • Maintain and develop the central UK website and e-commerce site.
  • Explore paid online opportunities with a focus on ROI.
  • Oversee email marketing management, including member training.
  • Design and implement new email campaigns for the member network to use.
  • Develop and launch drip campaigns for corporate sales.
  • Assist with CRM, identifying growth opportunities and enhancing data capture.
  • Provide member support with digital marketing efforts.
  • Drive e-commerce growth and meet KPIs with our PPC agency.
  • Work with designers to create captivating materials within brand guidelines.
  • Generate KPI reports.
  • Manage and maintain brand presence on external sites, including search engines and external partners.
  • Liaise with external stakeholders.
  • Assist the wider marketing team with ad hoc requests as needed.

Requirements:

  • Degree or equivalent qualification in a relevant field.
  • Minimum of 2 years of work experience in digital marketing.
  • E-commerce experience.
  • Excellent copywriting skills with meticulous attention to detail.
  • Proficiency in using Microsoft Dynamics 365.
  • Experience with Content Management Systems.
  • Full driving license.

Desirable:

  • Advocate for customer journey optimisation.
  • Experience within a multi-brand/franchise-style business.
  • Previous experience in logistics and supply chain.
Jobs by Region
England
Jobs by Category
Logistics, transport and warehousing

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